March 1 (UPI) — Pizza Hut has long been a fine dining champion for college students around the world.
Now the franchise is making it even easier to order its pizza pies. Pizza Hut has developed 64 pairs of limited-edition shoes that coordinate with an app to submit orders to the restaurant. The ‘Pizza Hut Pie Tops’ have a button on their right tongue to activate the feature. The default order is a large supreme pizza, but users can also submit specialty orders.
The 64 pairs of shoes are a salute to the 64 teams in the opening round of the NCAA Tournament. Pizza Hut will be a hot commodity during March Madness. The tournament begins on March 14.
If you are concerned about accidentally bumping the button and mistakenly ordering a pizza, fear not. The shoes can be changed so that they only work with a double press or press and hold setting, according to TheStreet.
“To kick off our first year as the Official Pizza of the NCAA, we’ve created 64 pairs of the Pie Tops sneakers to show fans how easy it is to get a better pizza delivered just in time for March Madness,” Pizza Hut said in a release.
“Designed by the Shoe Surgeon, the Pie Tops are a special-edition sneaker that uses Bluetooth technology and geolocation so wearers can get their favorite pizzas quickly ordered and delivered, with just the press of a button on the shoe’s tongue.”
The shoes will be dispersed to “influencers” and various fans of the pizza, according to CNBC.
Pizza Hut released a commercial for the shoes on Tuesday.
