Random Acts of McLovin’

McDonald's

Random Acts of McLovin’

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The next time you go to McDonald’s you may not have to pay with cash, but with love.

With Valentine’s Day just around the corner, fast food isn’t usually considered romantic. But McDonald’s is trying to turn the tables and share the love with many of it’s customers.

The ‘Pay with Lovin’ Instant Win Game’, is played by being in the right place at the right time, or more so by walking into the correct doorway at the right McDonald’s during one of thoses pre-determined times. 

After placing an order at the counter, the customer is notified by the employee, also known as the Lovin’ Lead, that they have been selected to play their game and asked to execute a random act of Lovin’.

These acts, selected by the Lead,  may include things like fist bumping the Lead, calling a loved one, telling the Lead what the participant loves about their significant other, blowing a kiss, or other general sentiment or Lovin’ Act in the theme of the Game.

Only the completion of a Lovin’ Act is required for an unofficial winner to be named an official winner.
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The prize? Your bill at the counter is fully paid for by McDonald’s. In addition to leaving with a warm and fuzzy feeling, who doesn’t just love free food?

The ad appears unique enough and soft hearted. They may have focused more on the customers who’s participation in the game was heartwarming and conventional, but many skeptics have called the game ‘dangerous’ and even ‘the dumbest marketing idea ever.’ They claim the campaign has the potential for awkward and disastrous results as not everyone is close with their family nor does everyone have living family members.

It may not have given avid McDonald’s haters a yearn for a Big Mac. But in the end, isn’t it much harder to hate them for trying to make the world a better place?

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(Video Courtesy: http://www.mcdonalds.com)

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