LONDON, Oct. 27 (UPI) — The music video for Adele’s new single “Hello” has overtaken Taylor Swift‘s “Bad Blood” as the most-viewed video in 24 hours.
The ballad, which marks Adele’s return to music after a three year hiatus, obtained a dominating 27.7 million views in its first day as compared to “Bad Blood,” which peaked at a then record-setting 20.1 million views in its first 24 hours of release.
Swift had previously earned the distinction after beating out Nicki Minaj‘s “Anaconda,” which garnered 19.6 million views in a single day. “Anaconda” narrowly beat out Miley Cyrus‘ “Wrecking Ball,” which earned 19.3 million views during its debut.
The British singer originally teased the new song during a short advertisement that aired alongside the X Factor in the U.K.. “Hello” will appear on Adele’s upcoming album 25 which drops on Nov. 20.
