Starbucks, Spotify Enter Into PartnershipSEATTLE, May 18 (UPI) — A new deal between Starbucks and music streaming service Spotify will allow baristas and customers to play D.J. at the coffee shop’s 7,000 coffee stores.
Starbucks Coffee Co. announced the new partnership Monday.
Under the agreement, Starbucks employees will be given $10 per month Spotify Premium subscriptions allowing them to curate what music gets played inside the shops. Playlists generated from this content will also be made available for customers on Spotify.
Until recently, Starbucks was in the habit of heavily promoting certain albums by playing and selling CDs in store. They stopped selling CDs in February, perhaps in anticipation of Monday’s big announcement.
“Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music,” Starbucks Chairman and CEO Howard Schultz said.
Starbucks says it’s phasing in the new Spotify agreement later this fall.
“We plan on building one of the most robust digital ecosystems of any retailer in the world. Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favorite music,” said Kevin Johnson, president and COO of Starbucks. “Starbucks’ ability to innovate with partners such as Spotify, creating new ways and platforms to engage with our customers, will afford us unprecedented interconnectivity across all of our capabilities, and provide new access points for Spotify as they continue to grow globally.”