Target Aims to Make Competition for Shoppers Tougher This Holiday Season

Target
Photo Courtesy: Wikipedia

MINNEAPOLIS, MN – October , 2015 (Gephardt Daily) – Target Corporation is offering an early gift to consumers ready to jump start their holiday buying.

On Thursday, the company started matching prices in stores and online with rivals like Sam’s Club and Costco. In fact, shoppers will be able to match prices at 29 websites including Macy’s.com Staples.com, BedBathBeyond.com, CVS.com and 19 others. Target had previously allowed shoppers to price match only with its in-store prices and only with a handful of sites like Amazon.com and Wal-Mart.com. Now, the deals apply whether shopping in the stores or online.

The price matching with competitors whose customers have to buy a membership like Sam’s Club and Costco is unusual for a major retailer.

The new policy is another part of Target CEO Brian Cornell’s turnaround strategy for the retailer. It is the first update to Target’s price-matching policy since 2013.

The way Target sees it according to company spokeswoman Jenna Reck, “We’ve seen our online business grow and we’ve seen that be so price competitive. It’s just important to transfer this to online as well so you’re getting one experience whether you’re shopping in stores or Target.com.”

People don’t just stroll the aisles anymore checking price tags. They go online and compare prices or use their phones to save money while they’re traveling from store to store.

As holiday decorations go up and shoppers start trolling for bargains, Reck says, “People are doing a lot of research.” Retail analysts say on average just two percent of shoppers use price match polices. However, Target’s move could increase the odds that a sale is made.

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here