‘Celebrity Apprentice’ promo plays up Schwarzenegger’s ‘Terminator’ legacy

Incoming "Celebrity Apprentice" host Arnold Schwarzenegger arrives on the red carpet at the 2016 NBCUNIVERSAL Upfront on May 16, 2016 in New York City. File Photo by John Angelillo/UPI

NEW YORK, Aug. 22 (UPI) — NBC has released a 35-second promo video introducing the new host of its business-themed competition series “The Celebrity Apprentice.”

The clip shows robotic parts assembling to form Arnold Schwarzenegger, a nod to his career in “The Terminator” cyborg film franchise. It also features the action star and ex-governor of California uttering the probable catchphrase, “Let’s get down to business.”

“Brains, brawn and business acumen — we’re building a better boss. Watch ‘The New Celebrity Apprentice,’ coming in January to NBC,” a note accompanying the teaser said.

The show’s previous host was current Republican presidential candidate Donald Trump, who was known for saying, “You’re fired!” to eliminated contestants on “The Celebrity Apprentice.”


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