“Musician, artist, icon. Introducing #Barbie as #DavidBowie, the pioneer of sound and vision whose music continues to show the world how to reach for the stars!” Mattel said on Twitter.
Bowie died of liver cancer in January 2016 at the age of 69.
Mattel is teaming up with Warner Bros. to release a live-action Barbie film starring Margot Robbie in the lead role.
