Nintendo May Re-Enter Hollywood, Shigeru Miyamoto Says

Nintendo May Re-Enter Hollywood
Photo Courtesy: Nintendo

REDMOND, Wash., Aug. 22, 2015 (UPI) — Gaming giant Nintendo may dabble with Hollywood once again after a long bout of avoidance from the film industry.

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Photo Courtesy:

A formal announcement of the company’s reconsideration of its relationship with cinema was found in a careful reading of its June earnings report, Fortune says. The last Nintendo movie — 1993’s Super Mario Bros.embarrassingly flopped, causing the video game maestros to shy away from film.

“For Nintendo IP, a more active approach will be taken in areas outside the video game business,” the report said, “including visual content production and character merchandising.”

Luckily, Fortune reports the possible convergences between Nintendo and the big screen will this time be overseen by Shigeru Miyamoto’s Software Planning and Development Division — a trusted group headed by the company’s creative mastermind.

Photo Courtesy:  Nintendo
Photo Courtesy: Nintendo

“We’ve had, over the years, a number of people who have come to us and said ‘Why don’t we make a movie together — or we make a movie and you make a game and we’ll release them at the same time?’,” Miyamoto told the outlet at this year’s Electronic Entertainment Expo.

“I’ve always felt video games, being an interactive medium, and movies, being a passive medium, mean the two are quite different,” he said, although he admits the company is open to discussions in today’s broadening entertainment atmosphere.

“We’re starting to think more and more about how movies fit in with that,” Miyamoto continued. “We’ll potentially be looking at things like movies in the future.”

The news comes after Nintendo’s partnerships with Wreck-It Ralph — where Bowser made a cameo — and this year’s Pixels, featuring Donkey Kong.


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