LOS ANGELES, Calif., April 29, 2016 (Gephardt Daily) — In an exclusive satellite interview, Gephardt Daily entertainment editor Tony Toscano spoke with Mötley Crüe founding member Nikki Sixx and Sixx: A.M musician/vocalist James Michael about the controversy surrounding YouTube’s inadequate royalty payments to musicians.
In a recent letter, Sixx stated: “We recently completed our fourth album called Prayers For The Damned, in our singer/producer James Michael’s recording studio. We are a lucky band, grateful to have all had success prior to the creation of Sixx:A.M. Nikki came from Mötley Crüe, DJ played guitar in Guns n’ Roses for the past six years and James has had a successful career as a writer and producer.”
“Releasing an album and being part of a tour going on sale, allows us to use the promoters’ marketing money to create a larger platform to get our message out, and having a record company that generates publicity gives us an opportunity to speak up about issues we think are important—specifically the crisis with the music business and YouTube,” Sixx continued.
Nikki Sixx and Sixx:A.M. have been extremely vocal about artists’ rights.
The group stood with Taylor Swift, who spoke up recently about the absence of royalty payments to artists by Apple Music. Swift has since reconciled with Apple iTunes and even has appeared in their ads.
Sixx and Sixx: A.M. are also advocates of new artists, and Sixx has featured them heavily on his radio show, Sixx Sense, and via his social media.
Now turning their focus to YouTube and other social media sites, Sixx said: “We speak up about how YouTube unfairly pays artists and labels an estimated one sixth of what its competitors Spotify and Apple pay, and why this must be addressed, along with a revision of the antiquated Safe Harbor provision of the Digital Millennium Copyright Act (DMCA).”
“YouTube’s parent corporation, Google, has the second highest market capitalization in the world and its two founders, Larry Page and Sergey Brin are worth a combined $75 billion, and total 2015 revenue of Google was $75 billion.”
The total annual revenue of the global music business, in comparison, is less than $15 billion,” according to Google’s own data.
Sixx says he has a deep respect for Google’s spirit of innovation and YouTube’s contribution to the field of technology and entertainment. But he said the facts don’t lie that his community of hardworking artists is being exploited to make a very small percentage of people extremely rich.
“This is an important issue to us. We are the lucky ones, like so many veteran artists, who came up in an era where there was much more income from record sales,” Sixx said.
“This is not about us. We are speaking up for the current and future generation of musicians who must be compensated fairly for their hard work. We would not have had Prince, Blondie, Bruce Springsteen, Ice Cube, Taylor Swift, or many other artists without a system to support and nurture them.”
Sixx stated that he and the band support technology and its ability to instantly bring music to more people around the globe.
“All we ask, is for ALL artists to receive fair pay. When Google first started, its corporate motto was “Don’t Be Evil.” That motto has since changed to “Do The Right Thing.”
“It’s time to live up to your corporate mottos, Google and YouTube, and invest in the future of music.”
Watch Sixx: A.M’s Music Video ‘Rise:’