Jan. 9 (UPI) — “Wonder Woman” star Gal Gadot is the new face of Revlon.
The cosmetics company announced in a press release Tuesday that the 32-year-old actress will serve as a global brand ambassador for its “Live Boldly” campaign.
“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents,” Revlon president and CEO Fabian Garcia said.
The new, multi-media campaign is designed “to inspire women to express themselves with passion, optimism, strength and style,” and will launch later this month. Gadot said she is “so happy” to represent Revlon.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” she said. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”
The Wonder Woman star also shared the news with her 15 million Instagram followers.
“So happy to announce that I’ve joined the Revlon family and am helping launch the #LiveBoldly campaign. Stay tuned…it’s going to be beautiful!” she captioned a post.
Gadot played Wonder Woman in “Batman v Superman: Dawn of Justice,” “Wonder Woman” and “Justice League,” and will reprise the role in “Wonder Woman 2.” She will also star in the movie “Deeper” with Bradley Cooper.