Homeowners Want More Romance, Intimacy In The Master Bedroom, Houzz Survey Finds

Master Bedroom
Photo Courtesy: Wikipedia

March 27, 2016 (Gephardt Daily) — One-third of homeowners renovating or decorating their master bedrooms want to create a more romantic or intimate environment, according to the 2015 U.S. Houzz Bedroom Trends survey.

The survey was completed by more than 1,500 U.S. homeowners using Houzz who are in the midst of, are planning, or recently completed a bedroom renovation or decoration project, according to a press release from the How To company.

Homeowners are also making extensive changes to their master bedrooms – more than half of renovating and decorating projects are major in scope.

One in five renovating homeowners is increasing the size of the master bedroom, and more than half of those tackling their closets during the renovation are increasing square footage.

In fact, one-third of homeowners updating their master bedroom closet is expanding that closet by 50 percent or more.

Additional findings include:

  • Time for a change: More than half of homeowners surveyed are changing the style of their master bedroom. Homeowners describe their old rooms as either traditional in style or “no-particular-style” (64 percent), while renovated and redecorated bedrooms emerge as contemporary, modern or transitional (45 percent).
  • Calming colors and prints: Homeowners gravitate toward shades of white, cream, gray, and blue in their updated master bedrooms. While more than a quarter do not choose to include a strong pattern in the master, floral and geometric prints are popular with many.
  • The more pillows, the merrier: Among the 67 percent of decorating homeowners who are updating bedding, decorative pillows are a top update (75 percent). Homeowners will accessorize with four decorative pillows on average, and 40 percent have five or more decorative pillows.
  • Divided on electronics: For the one in eight decorating homeowners adding electronics to the master bedroom, TVs are the top upgrade (87 percent), followed by speakers/stereos (35 percent) and docking stations (21 percent). But not everyone agrees, with one in 10 homeowners valuing a bedroom that is “free of media and electronics.”
  • Reading is fundamental: In terms of function, a master bedroom in which it is easy to read trumps a space that is ideal for watching TV and movies (24 versus 16 percent). One in seven homeowners updating the decor in their master bedroom is adding books.
  • Investing in bedrooms: A quarter of homeowners are budgeting or spending $10,000 or more on master bedroom renovations, and one in five is spending $5,000 or more on decorating projects, across all project scopes.


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