National Arts Marketing Project Conference Comes To Salt Lake City

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WASHINGTON, D.C. – October 29, 2015 (Gephardt Daily) — More than 500 professionals from around the country will gather in Salt Lake City to explore the future of arts marketing and teach each other new ways to build audiences.

Americans for the Arts and the Salt Lake City Arts Council will co-host the annual National Arts Marketing Project (NAMP) Conference in Salt Lake City, from November 6-9.

“Salt Lake City gives us a great illustration of the words community and creativity through a diverse offering of cultural events that celebrate its unique artistic climate,” said Robert L. Lynch, president and CEO of Americans for the Arts. “In Salt Lake City they create a true elevated experience for visitors—and it’s the perfect setting to shape and redefine the future of arts marketing and engagement.”

In more than 30 educational sessions with 100 speakers, arts professionals will tackle the topics of audience engagement, emerging technology, consumer behavior, data analysis, pricing, and diversity. Attendees will participate in debates and group workshops, discover fresh perspectives with expert speakers, and inspire their work through crafted sessions on a variety of marketing techniques. Two pre-conferences held on November 6 are designed to help arts professionals bolster digital marketing strategy and explore strategic marketing leadership practices.

The National Arts Marketing Project Conference is the largest gathering of arts marketers in the country. The convening is a critical forum for arts groups to discuss the rapidly changing demographics and behaviors of U.S. consumers, as well as how arts organizations can remain relevant in the era of consumer control.

“Hosting the National Arts Marketing Project Conference in Salt Lake City is generating a great deal of excitement in the arts and cultural community,” said Karen Krieger, executive director of the Salt Lake City Arts Council. “It will provide us all with an unprecedented opportunity to learn, share, and develop strategies around a focused and extremely important piece of our work with our national colleagues.”

For a detailed schedule of the National Arts Marketing Project Conference workshops, speeches, and events, visit the conference website. Select conference keynotes and sessions will be webcast live and archived via the Americans for the Arts’ YouTube channel. On Twitter, get updates from @americans4arts and connect with attendees using #NAMPC.



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