J.D.’s Got The Power
While many believe that knowledge is power, J.D. Power and Associates operates on the principle that information is money.
The first industry served by J.D. Power remains its largest client base. Car companies place a high premium on winning categories, and consumers often count on these ratings when making a car or light truck purchase.
J.D. Power collects information regarding consumers’ likes, dislikes, habits and tastes regarding the selection, purchase and satisfaction with a given product, then packages this valuable information and sells it to the producers of the product.
JD Power says that this is the first time dependability has declined since they began taking the survey in 1998.
The survey is based on answers from 41,000 owners of three year old vehicles.
Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
The study has been enhanced in 2015 to better measure problems related to new technologies and features that are now being offered in today’s vehicles. The study covers 177 specific problem symptoms grouped into eight major vehicle categories.
Learn more about the 2015 Vehicle Dependability Study
