Dec. 2 (UPI) — Cyber Monday shoppers spent $473 million dollars online by 9 a.m., and were on track to hit $9.4 billion, Adobe Analytics predicted.
The sales represent 18.9 percent year-over-year growth with last year’s Cyber Monday’s sales reaching $7.9 billion, according to Adobe Digital Insights 2019.
The report measured online transactions of 80 of 100 top U.S. web retailers to predict the online shopping trends.
During the peak hour, before the end of sales at midnight, Adobe predicts spending of $11 million per minute.
The Adobe Analytics report looks at trends in holiday spending online from Nov. 1 to Dec. 31.
From Nov. 1 through last weekend, online shoppers spent a record $72.1 billion online, including $7.4 billion on Black Friday alone.
Black Friday shoppers faced hazardous weather in the West and Upper Midwest through New England, which may have prompted them to shop from home instead of going out to stores.
States that had more than 2 inches of snow saw a 7 percent boost in online sales, Adobe said.
On Small Business Saturday, the U.S. shopping holiday held the Saturday after Thanksgiving, the top five selling products were Frozen 2 toys, L.O.L. Surprise Dolls, Madden 20, NBA 2K20 and Fire TV. Other popular items have been Paw Patrol toys, Nintendo Switch, Samsung TVs, Apple laptops and Amazon Echo.
Online revenue for the full holiday season is on track to hit $143.7 billion, Adobe said.