Sundance: Vincent Morisset’s 360˚ Interactive Experience “Way To Go” Premieres

Sundance Vincent Morisset

Sundance: Vincent Morisset’s 360˚ Interactive Experience “Way To Go” Premieres 

vincentVincent Morisset’s 360˚ interactive experience “Way to Go” premieres at the Sundance Film Festival January 26.

A world leader in interactive productions, the National Film Board of Canada (NFB) is offering a preview of Vincent Morisset’s new web project “Way to Go” at the festival’s New Frontier program.

It’s the NFB’s second collaboration with Montreal director Vincent Morisset, creator of the Webby Award-winning film for computer “Bla Bla as well as Arcade Fire’s acclaimed interactive music video “Just a Reflektor.”
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Way to Go” is a virtual walk in the woods. It is an astonishing mixture of hand-made animation, 360˚ video capture, music, dreaming and code. It’s for human beings between 5 and 105 years old. Maybe it lasts six minutes; maybe it lasts forever. At a moment when we have access to so much, and see so little, “Way to Go” will remind you of all that lies before you, within you, in the luscious, sudden pleasure of discovery. The interactive journey will be online and free-to-play.

New Frontier is featuring an exclusive sneak preview of “Way to Go” web experience and also a VR adaptation for the Oculus Rift, from January 23 through January 31. Morisset, his creative team and NFB executive producer Hugues Sweeney are also hosting a special live presentation on January 26 at 6 p.m at New Frontier microcinema, 573 Main St., Second floor.

Produced by the NFB and co-produced by France Télévisions, “Way to Go” is created by Vincent Morisset, Philippe Lambert, Édouard Lanctôt-Benoit and Caroline Robert of the studio AATOAA.

Vincent Morisset is a director and the founder of Montreal AATOAA studio. During the last decade, he pioneered interactive music videos for Arcade Fire (“Neon Bible,” “Sprawl II,” “Just a Reflektor.”) He also directed two feature films, “Miroir Noir” and the documentary “Inni” on Sigur Rós. With the support of the NFB, in collaboration with Philippe Lambert, Édouard Lanctôt-Benoit and Caroline Robert, Vincent Morisset and his team created the award-winning interactive film “Bla Bla.”

The Sundance Film Festival’s New Frontier program explores the convergence of film, art, media, live performance, music and technology.

For more information visit www.sundance.org.

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