LOS ANGELES, April 8 (UPI) — Caitlyn Jenner‘s MAC lipstick entitled “Finally Free” is now available for purchase.
Released Thursday, the product which is a creamy, rosy pink shade, will help benefit the makeup makers MAC AIDS Fund Transgender Initiative with 100 percent of the proceeds going to the charity.
Jenner modeled the new lipstick on MAC’s official Instagram account in a new ad which features the reality star wearing a black corset while applying the product.
“@CaitlynJenner fearlessly shared her transition with the world, and now her new M·A·C Lipstick, Finally Free… is finally here!,” the cosmetics company captioned the photo.
“100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities. Get it today in select markets,” they continued.
In March, Jenner made headlines again when she became the new face and model of H&M’s sports campaign.
