Nov. 24 (UPI) — Hours after millions of viewers were unable to watch the Chargers-Cowboys football game on Thanksgiving Day afternoon, Dish Network and CBS reached a multi-year fee agreement, ending the blackout that kept the game off the airwaves.
The two-day blackout affected both the San Diego and Dallas-Arlington metro regions, as well as several other major markets, including New York, Chicago, Philadelphia, San Francisco, Atlanta and Boston.
Terms of the deal reached on Thursday night were not made public.
“We are pleased we have reached a deal with Dish, who recognizes the value that the number one Network brings to viewers in these markets,” Ray Hopkins, president of television networks distribution at CBS, said in a statement. “Dish customers will continue to get CBS’ must-have content, while we are also able to achieve our short and long-term economic and strategic goals.”
The two-day blackout began when the media network and satellite TV company failed to agree on a fee Dish Network would pay to carry CBS broadcasts.
As subscriptions to traditional satellite and cable TV providers drop, companies are grappling over how to split revenues.
CBS offers viewers a web-based streaming subscription option for $5.99 per month.
TV networks like CBS can offset losses from traditional TV providers through partnerships with online and non-traditional partnerships. But the network’s advertisers expect access to Dish’s 13.2 million customers.