Jan. 26 (UPI) — McDonald’s’ meatless McPlant burger, which is being tested at hundreds of locations in the United States, is selling better than expected, according to industry analysts.
Piper Sandler analysts said that McDonald’s has been selling about three times more burgers than originally expected — about 70 per day at each test location in December.
According to Piper Sandler, the average McDonald’s restaurant sells 110 Big Macs on a daily basis.
Sales could drive Beyond Meat’s U.S. revenues as high as $215 million per year, the analysts said.
“While we believe test stores likely received a lift from exclusivity … initial McPlant sales could prove to be closer to 8% to 10% of burger sales, or $170 million to $215 million,” Piper Sandler analyst Michael Lavery said, according to CNBC.