NEW YORK, Jan. 7 (UPI) — New York foodies who find themselves with spare spending cash are being offered a particularly pricey pastry: a $100 doughnut covered in 24-karat gold flakes.The Manila Social Club, a Brooklyn eatery owned by Filipino brothers Bjorn De La Cruz and Samuel Ware, unveiled The Golden Cristal Ube Donut in an Instagram postthat gave the public a first look at the confection, as well as revealing its $100 price tag.De La Cruz, the doughnut’s creator, acknowledged the decadent dessert is a publicity ploy.”It is gimmicky, that is the thing. It’s supposed to get attention, obviously. It’s gold on a doughnut! Let’s not be coy about this,” he told WPIX-TV.
The doughnut contains ube, a purple yam found in several of The Manila Social Club’s dishes, as well as vintage Cristal, 24-karat edible gold flakes and gold dust.