WILMINGTON, N.C., Aug 25, 2016 (Gephardt Daily) — Prominent publicist Andrea Jaffe has died after battling a long illness. She was 66.
Jaffe was the daughter of Columbia Pictures chairman Leo Jaffe. He served on the board from 1973 until 1981.
Her brother, Stanley Jaffe, a producer of such films as “Kramer vs. Kramer” and “Fatal Attraction,” was president of Paramount and COO of Paramount from 1991 to 1994.
As a publicist, Andrea Jaffe handled P.R. for Tom Cruise, Richard Gere, Warren Beatty, Dustin Hoffman, Farrah Fawcett, Bette Midler and Sissy Spacek and directors like Michael Apted and Oliver Stone, who thanked her from the stage when he won his directing Oscar for 1986’s “Platoon,” according to The Hollywood Reporter.
Jaffe ran the P.R for some of Hollywood’s most notable films, including “Rain Man,” “The Grifters,” “The Doors” and “JFK,” and companies she represented included Jaffe/Lansing Productions and Largo Entertainment.
According to her bio, Jaffe started as an assistant publicist at Rogers & Cowan and eventually became a vp at PMK, where Pat Kingsley, another legendary publicist, was a partner.
She founded her own firm in 1986, Andrea Jaffe & Associates, and ran it until she took over the publicity department at 20th Century Fox.