STOCKHOLM, Sweden, Sept. 23 (UPI) — Fast food chain McDonald’s announced customers in Sweden are being given the option of making reservations at waited tables to promote a new burger.
The company said 30 Swedish McDonald’s locations are offering reservation packages Sept. 25-Oct. 2 on website Bookatable for tables where customers will be served a two-course meal consisting of the new Maestro Classic burger and a dessert option.
“We have a very exciting and tasty new premium hamburger coming to our restaurants, the Maestro Classic, so we wanted to give our most loyal customers a unique and memorable experience when they try the Maestro hamburger for the very first time,” McDonald’s Sweden Director of Marketing Jeff Jackett said. “They’ve never had the opportunity to ‘book a table’ at their favorite restaurant in Sweden. With the new Maestro burger, we thought it was the right time to give them a chance to do so.”
The Maestro Classic, which officially went on sale Sept. 22 in Sweden, features a new sauce dubbed “Wild Mustard.”