SEATTLE, Dec. 11 (UPI) — A startup company is offering couples the chance to be rewarded for their commitment, offering free loans toward a dream wedding for any couples willing to stay together for the rest of their lives.
SwanLuv, a startup based in Seattle, believes “everlasting marriage should be rewarded,” offering couples a loan of $10,000 toward the wedding of their dreams. The loan is absolutely free for couples who remain married, but any couples who divorce are required to pay back the full loan with interest.
According to the company’s website winning applicants are chosen using an algorithm based on assessment of online data.
SwanLuv CEO Scott Avy told Geek Wire that the data found while selecting applicants also helps determine the rate of interest applied to the loan.
The funds gathered from couples whose relationships fail will be used to fund the weddings of new applicants.
“It comes back to statistics,” said Avy. “We’ll have the right odds, so we’ll be OK. But they won’t be so crazy that no one wants to do it.”
In addition to the $10,000 loan, SwanLuv also promises to provide free marriage counseling to help couples stay together.
The company is set to officially launch in mid-February, but is accepting applications.
Avy said couples interested in signing up should take the time to evaluate their relationships.
“It really depends on where you are in your relationship,” he said. “I’m betting on my relationship I’ve established with my soul mate. It’s going to be a no-brainer for the ones it makes sense for.”
