Kmart’s ‘Jingle Bellies’ Ad is A Big Load of Fun!

Santa’s belly’s got nothing on Kmart’s Joe Boxer men!

In its new holiday ad for its branded boxer collection, Kmart employs a group shirtless, pajama-clad men to use their bellies (that shake like bowls full of jelly) as the percussion accompaniment to “Jingle Bells.” The ad is appropriately named “Jingle Bellies.”

The one-minute spot is a follow up to Kmart’s insanely viral 2013 Joe Boxer ad, “Show Your Joe,” which had males in boxers play the holiday tune using just bells and their hips. The ad racked up more than 18 million YouTube views.

You may find “Jingle Bellies” less sexy than last year’s ad, but we’re sure Mrs. Claus approves.