SALT LAKE CITY, Utah, June 5, 2024 (Gephardt Daily) — The Utah Jazz has shared a photo of its new uniforms, reflecting the newly interpreted philosophy of Mountain Basketball.
The uniforms, intended for use over the next two seasons, feature a mountain theme and the color shades Mountain Purple, Midnight Black, and Sky Blue, in keeping with the team’s expanded color palette.
“Our branding will always be an iterative process as we, our fanbase, and the game of basketball continue to grow,” said Ryan Smith, owner of the Utah Jazz, quoted in an NBA article.
“It’s clear that Mountain Basketball and purple are at the soul of Utah and the Jazz, and we’re excited to share with our community what they have to look forward to.”
The design is intended to symbolize a state on the rise, one that features a top economy and growing population, an in-demand outdoor lifestyle, and a developing reputation as a sports and entertainment powerhouse, the article says.
